Decision Street offers a solution for hosting, managing, and analyzing marketing data so that actionable output can be integrated downstream to marketing campaign systems. Key features include:
Our system is built to be the central area where all customer information is stored and viewed. As customers transact across more channels over time, our system is able to consolidate that activity in a way where insights and cross-promotional opportunities can be exploited.
Campaign system integration:
Our marketing database solution integrates with leading email and promotional systems to make execution and reporting seamless.
Customer insight overlays:
We provide data overlays at the customer level that can leveraged for greater insights, segmentation, targeting, and advanced analytical modeling.