Decision
Street offers a solution for hosting, managing, and analyzing
marketing data so that actionable output can be integrated downstream
to marketing campaign systems. Key features include:
Centralized Database:
Our
system is built to be the central area where all customer information
is stored and viewed. As customers transact across more channels
over time, our system is able to consolidate that activity in a way
where insights and cross-promotional opportunities can be exploited.
Campaign system integration:
Our
marketing database solution integrates with leading email and
promotional systems to make execution and reporting seamless.
Customer insight overlays:
We
provide data overlays at the customer level that can leveraged for
greater insights, segmentation, targeting, and advanced analytical
modeling.